How to Tell if Your Copywriter is Worth Top-Dollar
If you want to use the internet to generate an income, you'll need a web site. That site has to be well written, most especially if you're hoping it will bring in profits. Unless you are already a copywriter yourself, it's in your best interest to engage the services of someone who is qualified to create the text for your site. A good copywriter will generate lots more profits than you would ever even be able to hope to see if you went and did all of the writing by yourself. Obviously, though, not every copywriter is the same as the next one. Some have a lot of talent. Some, on the other hand, have no talent but are trying their hand at writing since someone told them that online writing would be a breeze. These are a couple of ways to help you tell them apart.
Does the writer have his or her own site? Any copywriter worth hiring is going to have his or her own web site that contains a bio, some samples and a resume (and anything else the writer feels like sharing). If the writer has no website, how can they say they can help you with the one you are wanting to put up? Pay close attention to the copy on the writer's site. If there are several grammar errors and typos, this is not good.
How well do you respond to the copy on the copywriter's site? This goes beyond the simple noticing of grammar mistakes. Does the site copy cause an emotional response as you go over it? Are you feeling warmly toward the writer? Does it make you want to go on reading and find out more about him or discover this info here her? Does it make you want to jump to hire them right away? Does the website copy make you feel like you need to click away? Does the website copy cause you to feel angry? These are all really crucial reactions and they demand your attention.
Carry out your background research on the writer. Try to look for reviews on online discussion boards and third-party sites. It's extremely likely that the only reviews you will see on the writer's website are going to be glowing. Look online for the copywriter's name to see if there are any reviews or personal testimonials that are not run and can't be faked by the writer you are checking up on. Examine closely these reviews and feedback. Ask the writer to provide several references. Make sure that you follow up and really contact those references so that you can obtain an honest opinion from them.
Be sure you spend some time going through the samples given by the writer. Try asking the writer to send you a few more samples that aren't already provided on the site. This is especially vital if the copywriter claims he or she is an expert in a certain field. If the writing is unclear and reads like a rewritten Wikipedia article, you better move on.
There are many different ways to find out if a copywriter is worth your money or not. It's crucial to do your research and look beyond the writer as a person and find out what you can about his or her reputation and character.